Your website is the online storefront of your business, so you need to choose the right people to design it.
With so many choices, this can be a daunting task. We’ve compiled a list of things to consider to help you choose the right one!
So, without further ado, make sure that…
They listen to your needs and goals
Its always important to have someone who listens. Make sure they ask you what your key goals are for your site visitors, and what you need to be able to modify and do yourself on the site. It’s your site, and it should work for you.
They let you make changes to your site
You don’t want a site where you have to contact your web designer to change every little thing. You should be able to update and add content to your site on your own as this will make your site more relevant, and make search engines happy!
They have appropriate pricing
Good websites bring good return, hence they should be seen as an investment, not a cost. The complexity and features of your site will all affect the final price, so make sure the site you’re asking for and the price they’re offering all work for your business. And don’t forget, there should be costs for site maintenance, or you could be left stranded.
They offer support
On that note, unless you’re experienced with web design or site maintenance yourself, you’ll want to check what support you’ll be offered after the initial build. If there is none, consider if you’ll be able to support the site yourself and the cost of building a new one if you need major changes made — does that work for you?
They offer suggestions
You’ll want someone who makes suggestions in response to your needs and goals so that you know they really understand what you’re going for. And preferably someone who can do this in a way that’s easy to understand without extensive web design knowledge!
They have a variety of services
If your web design agency offers other services, not only could you get a great bundle deal, but they’ll know the best way to integrate content to your site and be able to make suggestions of content that would improve it.
They know modern design trends
Websites evolve quickly, so you want a head-start. Potential customers are also more likely to trust a site which looks modern, using a fresh and clean design style. Your designers portfolio should show a taste for great design.
They know responsive design
Your site needs to look great everywhere, whether it’s a laptop or phone. Ask them if your site will be responsive, and for examples of responsive sites they’ve built. Do they look great on both?
They know how to convert viewers into customers
At the end of the day, your site is only valuable if it converts viewers into existing customers, and provides a great experience for existing customers. Your web designer should have suggestions and include plenty of call-to-actions to make sure you close the sale!